INTRODUCTORY OFFER : 30% OFF ON ALL PRODUCTS
FREE BRUSHERS CO. TRAVEL POUCH ON EVERY ORDER
INTRODUCTORY OFFER : 30% OFF ON ALL PRODUCTS
FREE BRUSHERS CO. TRAVEL POUCH ON EVERY ORDER
INTRODUCTORY OFFER : 30% OFF ON ALL PRODUCTS
INTRODUCTORY OFFER : 30% OFF ON ALL PRODUCTS
FREE BRUSHERS CO. TRAVEL POUCH ON EVERY ORDER
INTRODUCTORY OFFER : 30% OFF ON ALL PRODUCTS
FREE BRUSHERS CO. TRAVEL POUCH ON EVERY ORDER
INTRODUCTORY OFFER : 30% OFF ON ALL PRODUCTS
Let’s make brushing fun, shall we?
Made for people with good taste.
Cruelty Free
Non-GMO
Vegan
Paraben Free
SLS Free
FDA Approved
Recyclable
Proudly Made in India
GMP Certified

Meet Your Daily Obsession

Brushers Co. takes toothpaste out of the boring aisle & into the world of bold flavours, solid formulas & designs so good, that you can’t help but want us on your shelves. A flavour for every mood.

Passion Mint

A tropical burst of passionfruit with minty freshness backed by Fluoride for cavity protection, Folic Acid for gum strength, and Vitamin B5 for gum repair.
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BRUSH IT LIKE YOU MEAN IT!

Good habits stick when they feel good

  • Made for Senses

    Toothpaste that doesn’t just clean. It lifts your mood.

  • India’s First

    India’s 1st PAP based toothpaste formula in Arctic Mint.

  • Science With Style

    Whitening, enamel repair, gum care, in flavours that don’t feel clinical.

So, what makes us better than those bland reds, whites and blues you’ve been using all along?

  • Made Where Big Brands Come To Learn

    Not outsourced. Not white-labelled. Crafted in-house by the same team that supplies global oral-care giants.

  • Designed to Be Desired

    Artfully created tubes that look as good in your hand as they do on your shelf.

  • Flavour First

    Not just mint. Flavours shaped to shift your mood and make brushing a moment, not a mandate.

  • Backed by 30 Years of Know-How

    Tested, stable, result-driven formulations developed by people who’ve perfected toothpaste for 30+ years.

  • Clean by Choice

    Vegan, GMO-free, cruelty-free, and crafted with care. Nothing unnecessary, everything intentional.

  • Ritual, Upgraded

    Twice a day becomes a treat, not a chore, because brushing should feel good, not just necessary.
Formulas Backed by science

Taste Before You Commit

We understand commitment issues. So go on, taste all four before you pick one.

Perfect for travel, gifting, or brushing according to your mood

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Word on the street is

  • ★★★★★
    Been using Arctic Mint for a few weeks continuously and my teeth definitely look a bit whiter. What I like most is there’s no sensitivity at all. The colour changing part is actually pretty fun to watch while brushing.
    - Harshita (Review Collected During Trial Phase)
  • ★★★★★
    The packaging looks beautiful honestly. And the Jasmine flavour is sooo nice, slightly sweet and very smooth. After some time of using it my teeth do feel less sensitive too.
    - Neel (Review Collected During Trial Phase)
  • ★★★★★
    This one really surprised me. It tastes warm and a little like ginger candies but still fresh because of the mint. Very comforting flavour somehow.
    - Shrijay (Review Collected During Trial Phase)
  • ★★★★
    Passion Mint tastes fruity but still gives that minty freshness. It’s fun and different from regular toothpaste flavours.
    - Suhani (Review Collected During Trial Phase)
  • ★★★★
    Because it’s SLS free the foam is lighter than normal toothpaste. Took me a few days to get used to it. Love using the toothpaste now.
    - Ronak (Review Collected During Trial Phase)

From the blogs

FAQ

Find the most frequently asked questions below.

  • Dude we know it’s tasty af, but no. Please don’t eat it.

  • Every tube is developed in-house by Goran Pharma, a family-run oral-care manufacturer with 30+ years of exporting toothpaste to the UK, USA, Australia, Malaysia and more.

    Same world-class team. Brand new flavour-first vision.

  • Because India deserved better than “mint, strong mint, extra-strong mint.”

    The founder grew up around toothpaste and knew one truth: brushing can be joyful, sensorial and stylish, if someone finally makes it that way.

    So, she did.

  • Yes, Arctic mint, that is formulated with PAP,gently lifts stains without sensitivity,

    and nHAP fills microscopic enamel cracks for a naturally brighter smile.

    Real science, no burning, no gimmicks.

    But if you use it once and expect miraculous results, we need to talk.

  • Jasmine Mint is your ride-or-die.

    It’s formulated with Potassium Nitrate, the gold standard for calming sensitivity, without tasting like medicine.

  • We got you.
    Our Mini Trial Pouch lets you flirt with all four before committing.
    Perfect for travel, gifting, or brushing according to your mood.

  • We use SLS-free cleansing, so the foam is gentle enough for a clean finish without stripping or burning your mouth.

  • Oh yes. Our R&D team is always playing in the flavour lab. Want to vote on the next drop? Scan the QR on your box.

  • Of course it does. We don’t do boring. It shifts from white to icy blue as you brush. It’s both sensory and functional, showing the actives at work.

  • Yes, our formulas are gentle and enamel-safe.

    But for specialised dental conditions, always check with your dentist.

Welcome to the Flavour Club

Think of this as your backstage pass to new flavours, experiments, and all the things we don’t post on the feed.